The Coach's Fatal Error? Taking On The Executives and the Infallible Executive Class

Turns out he was able to withstand a loss to Grimsby. He weathered a decisive European final against one of the worst Spurs sides in living memory. He withstood losing at home to West Ham and Wolves, a lowly league position, an unwavering system, squandering some of the club’s best homegrown talent, the 32% win rate, labeling his team the worst the club has ever seen. Yet, there existed one adversary against whom Ruben Amorim was not permitted to tango. You come at Jason Wilcox, you had better succeed.

Unfortunately, similar to numerous Premiership defender in Blackburn’s championship 1994-95 season, the coach came at the executive and seems to have failed. The most distracted of readers can see the paradoxical situation: a coach who often railed at his players for losing individual battles crumbling in the face of the intense pressure and animal charisma of one of the Premier League’s most intimidating sporting directors.

In truth, this entire painful saga appears to portray the director in a different perspective. Perhaps it might have been easy, based on his nine months in a similar role with the Saints, to view Jason Wilcox as merely a functionary in the United exoskeleton: a man whose appointment was due largely to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How wrong everyone was. By masterfully outmanoeuvring United’s feted head coach, as he outmanoeuvred the hapless Dan Ashworth before him, he has demonstrated to be among the sport’s strategic masterminds: a strategic mind that the club's mid-table rivals are now rightly wary.

A Tactical Clash Regarding Formation & Philosophy

For example, this was Jason Wilcox who being involved in the leadership that hired the rigid 3-4-3 advocate Amorim originally, played a key role in trying to persuade Amorim to ditch his beloved formation. Naturally, these entreaties were resisted. However, these judgements hold greater authority when delivered by a man with the impeccable soccer background he possesses, holder of international appearances and a role in a title-winning side from 31 years ago.

Perhaps in time he might agree to explain his thought processes to the rest of us. Perhaps at some point questions may arise why Amorim is departing with full compensation, without any penalty clause in place. But Jason Wilcox seldom speaks publicly, and with very good reason. The true intellectuals in football – individuals such as him – simply operate on a plane beyond our own prosaic understanding. If he ever did speak, most likely we would perceive is a series of high-frequency signals and complex calculations. Wanting is not quite the same as being prepared to comprehend it.

The INEOS chief reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Authority Behind the Throne

Naturally, by focusing our attention on Jason Wilcox we overlook the real power behind the modern United throne. The director is, in reality, merely executing the directives of his line manager Sir Jim Ratcliffe, who in private has emphasized his preference for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to embrace analytics and analytics. According to ESPN, during a leadership summit soon after his investment, he declared that the team's approach of play “shall be decided by this group”.

Ultimately, Ratcliffe is an expert in this technical footballing stuff, leveraging his background in industry and sailing. Above all he remains immensely wealthy, and it is known, the wealthy are the best of us: more insightful, more wise, more tactically astute, fundamentally better. Whom else would you trust to manage a strategic plan of cost-cutting, the building of a modern arena that looks similar to an abstract design, the signing of a new striker?

A New Football Hierarchy: Executives Above Managers

This is a trend we are increasingly seeing in top-tier of the game. For decades, clubs foolishly delegated big footballing decisions to low-level employees like managers, scouts – even footballers. Maybe previously feasible for an up-and-coming, innovative manager with ideas and energy to join an organization and see their vision supported to fruition. But how many businesses have these guys established? What number of large-scale layoffs have they overseen? Far preferable to place the real power where it rightly belongs: the leadership tier, the casually dressed executives, the guys with impressive LinkedIn profiles. Better by far to decide the strategy by the directors and appoint someone who will adapt their offering accordingly. If managers were formerly chefs, they are now more akin to Deliveroo drivers: not responsible for the food, yet ultimately answerable if it arrives cold or fails of the box.

Nowadays, a coach's role is increasingly not about defining the vision and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they have minimal power to influence. Enzo Maresca leads a team of very young players into Europe and wins domestic cups, and essentially gets sacked for talking. Wilfried Nancy finds his standing damaged whereas the people who appointed him continue to make errors another day.

The Modern Corporate Game: Responsibility Only for the Few

And perhaps on some microcosmic level this is simply corporate governance at work: the rise of a privileged overclass who are infallible, whose decisions are always untouchable, whose errors can always be sacked away without justification. Hire the system coach only to dismiss them for playing too much that system. Bring in the process guy and later bin them for taking excessive time. And most importantly be grateful; for your modest increases in ticket costs, for your new summer signings, for the reality that the grownups – however well qualified – remain in control.

Samantha Henderson
Samantha Henderson

Elara is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.