🔗 Share this article A Limited-Edition Pokémon Card Seeks to Curb the Influence Against Resellers Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and London's Natural History Museum are opening a pop-up shop featuring exclusive merchandise. Enthusiasts can look forward to products like plush toys, art prints, and writing supplies all drawing from the institution's theme. The big draw, though, will be a specially made Pikachu card, offered as a free bonus at the pop-up. The store will operate both the physical location to its web counterpart between late January and mid-April. The Book Behind the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume filled with stunning artwork that show Pokémon in their natural habitats. The concept is what a Pokémon Professor might publish after adventurers submit their data, alternatively a naturalist's journal could have sketched if the famous islands teemed with Pidgeys instead of birds. Part of the charm stems from the book's serious treatment, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Special Card Different It is common for The Pokémon Company special edition cards for big events or brand collaborations. Many of these promotional cards often feature the iconic electric rodent who serves as the franchise mascot. The factor setting this latest museum card however, is the unusually large size. Although precise specs have not been immediately shared, its distribution is guaranteed to be highly restricted, and customers limited to only a single card with each transaction. Curbing Reseller Activity Per an official announcement, some of the pop-up items will also be sold outside the museum walls. But, broader availability will only be select retailers within the UK. Critically, fans will not be able to purchase this promo through the online Pokémon Center. While speculator demand is a given, the setup suggests they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, there is an alternative like Pokémon Fossil exhibit coming to the Windy City later this year. "All profits from purchases made in the Museum shop and from its online store, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to scientific inquiry and finding answers to the global ecological crisis," it notes.